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针对全球消费类音频设备的用户行为和需求驱动因素的洞察
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消费者对于各种各样的广播应用很感兴趣,比如将智能手机中的音频同时串流至多个无线设备。
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消费者最常使用的无线音频设备,以及对蓝牙® 低功耗音频等新技术演进的态度。大多数受访者已经对低功耗音频技术有所认知,并对它将呈现的用例优势很感兴趣。
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报告显示,人们对于低功耗音频拥有较高的兴趣和认知,其中75% 的受访者表示他们知道低功耗音频,超过40% 的受访者认为自己了解低功耗音频。对于一项尚未被广泛应用的新技术而言,这组数字出人意料,这也表明消费者对它抱以很高期待。
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真无线耳塞的四大主要用途保持不变:听音乐、语音通话、看电视/ 电影和玩游戏。
在一定程度上,这一结果与上述活动所花费的时间成正比。用户通常每天约花费一小时玩电子游戏,花费超过两小时听音乐。语音通话的总用时较少,因为通常单次通话时长较短,但频率更高。
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