The Market for Bluetooth Positioning: From Ubiquitous Connectivity to Contextual Intelligence
The global positioning landscape is undergoing a profound transformation. While satellite-based systems like GPS mastered the outdoors, a vast, digitally invisible realm remained: the indoor world. Enter Bluetooth® positioning—a technology that has quietly evolved from a simple connectivity protocol into the cornerstone of a burgeoning market, transforming how businesses operate, assets are managed, and experiences are delivered. This market is not a niche; it is a foundational layer for the digitization of physical space, projected to drive the annual shipment of over 1.2 billion Bluetooth location services devices by 2027, according to the Bluetooth Special Interest Group (SIG).